Yene Damtew

Yene is a renowned beauty expert, industry leader, and salon owner with nearly two decades of experience. Her impact on the beauty industry goes far beyond hairstyling; Yene is on a mission to reshape the landscape of beauty through her innovative 360-degree approach, which blends business acumen, education, and artistry.

Best known as the personal hairstylist to the Obama family, Yene has built an influential career that continues to evolve. She founded and operates Aesthetics Salon in Arlington, VA, where she leads a team of top-tier stylists dedicated to delivering expert hair care while educating clients on the science and artistry behind healthy hair. Yene’s leadership has fostered an inclusive community of professionals who are redefining beauty standards and empowering clients through knowledge.

A thought leader and sought-after voice in the beauty industry, Yene’s expertise has been highlighted in publications such as Allure, GQ, NPR, and Vogue. She was also honored as a “Hair Raiser” on Ulta Beauty’s prestigious Muse 100 list, celebrating the most inspirational Black voices in beauty.

Beyond her accomplishments in the salon, Yene is passionate about mentoring the next generation of stylists, addressing gaps in traditional cosmetology education, and equipping her mentees with both technical skills and business savvy. As she continues to innovate and influence, Yene is expanding her reach into lifestyle spaces, with a vision to drive lasting change in the beauty industry for years to come.

Her ultimate goal? Empowering clients, championing diversity, and crafting a legacy that extends beyond hairstyling—shaping the future of beauty and entrepreneurship.